We’re excited to share that our co-founder, Sarah Parker, was recently featured on the Disruptive Intelligence podcast to talk about the journey behind Compose, her background in the industry, and the unique marketing strategies powering our growth.
Disruptive intelligence is known for featuring innovative thinkers and entrepreneurs who are shaking up their industries. In this episode, Sarah dives into:
Why Compose was created
Challenges faced in the early days of building the platform
Her perspective on what’s missing in traditional A/B testing
What sets Compose apart from the competition
Creative and cost-efficient marketing tactics that helped grow our user base
Watch the podcast here or keep reading for an overview of the key takeaways from the episode!
The Creation of Compose
Optimizing conversion rates is key for any website, big or small, and A/B testing is one of the most effective ways to figure out what’s working and what’s not. While working at Udundi, a website development agency, our founders, Sarah and Nathan Parker, noticed that most A/B testing tools were too expensive or complicated for smaller businesses to use effectively. This led to the creation of Compose. A more affordable, simpler platform that gives businesses of all sizes access to powerful experimentation tools without the high, tiered pricing.
The Challenges of a New Business
Starting a new business always comes with hurdles. For Compose, building an intuitive and innovative platform wasn’t the hard part. The real challenge was convincing users to make the switch from their existing A/B testing tools. Many of the platforms on the market lock users into long-term contracts, sometimes lasting up to two years. While users may not feel loyal to these tools, they’re often stuck with them contractually. Even when customers are eager to move to Compose for the same high-quality testing at a fraction of the cost, their current agreements can hold them back.
How Compose is Disrupting the Market
Most A/B testing platforms use tiered pricing, locking users into rigid plans regardless of how much they actually use the tool. Compose changes that. It’s the only A/B testing platform on the market that offers true pay-as-you-go pricing.
With Compose, you’re only charged for the users you actually test, and no user is counted twice, even if a visitor is included in multiple experiments. This means you get high-level experimentation at just $0.0012 per monthly tracked user, making Compose one of the most affordable ways to optimize your site without compromising performance.
Compose also integrates seamlessly with Shopify and is available in the Shopify App Store. With just one click, you can install Compose on your store and start testing right away, with no coding required. You can run split theme and split template tests directly through the platform, and Compose automatically pulls your Shopify themes and templates so you can easily select the pages you want to experiment with.
Conclusion
Sarah’s conversation on Disruptive Intelligence gives a behind-the-scenes look at how Compose came to be and why it's quickly becoming a game changer in the A/B testing space. By breaking away from outdated pricing models and offering a tool that’s both powerful and accessible, Compose is making experimentation easier for businesses of all sizes.
If you’re looking for a smarter, more affordable way to optimize your website, Compose is built for you.