As businesses push to deliver better experiences and boost conversions, A/B testing platforms have become essential tools. VWO and Optimizely are two of the most widely used platforms, each with its own strengths depending on your goals and resources. In this article, we’ll compare how these two tools differ in terms of features, usability, and pricing, while also looking at Compose, a newer, more flexible alternative built for teams who want control, speed, and simplicity without locking into a long-term contract.
Compose is the most affordable option for A/B testing, offering simple, transparent pricing on a per-test basis. For only $0.0012 per monthly tracked user, Compose customers pay for only the users they test. VWO’s pricing is tier-based with costs that scale based on usage. Their pricing starts at $220 monthly for low-traffic sites and increases based on the number of monthly tracked users. Finally, Optimizely, while powerful, is built for enterprise teams and comes with a high price tag. Pricing isn’t publicly available and requires a custom quote, which often reflects its position at the premium end of the market.
"I have used a few different A/B testing tools and Compose is by far the best value. It gives you what you need without being overly complicated. The dashboard is easy to use and you can tell that the team that built it with the customer in mind. If you are looking for a testing tool I would highly recommend giving Compose a try."
Alex Nelson
eCommerce Manager